About Royal Family
Well known in China.
New to America.
Royal Family is a family business, run by a father and son and making menswear in its own factories in China since 2002. Last year, customers in China placed more than 100,000 orders with us, and 5.5 million people follow our official store there.
What we stand for
Pay for the clothes, not the logo.
Shoppers in China have become careful with their money. They look past the logo and ask what they're really paying for: the fabric, the finishing, the fit.
We believe dressing well starts with paying attention: to how a collar sits, how fabric feels against the skin, and how comfortably a garment moves through the day. These are personal pleasures, even when nobody else notices.
That is the standard we build to: fine materials and careful work, at a price that makes sense. Now we're bringing the same clothes to America, for a man whose standards belong to him, rather than to an audience.
Rooted in making.
Royal Family comes from Zhongshan, Guangdong, China. Behind the menswear brand is Zhongshan Xiahu Shijia Clothing Co., Ltd., a business working across clothing development, design and manufacturing. Orders on this site are handled by Shenzhen Zhongrui Kechuang Services Co., Ltd.
The company’s background includes manufacturing for other labels alongside developing its own brand. Its published introduction describes a product development centre, a design studio and production facilities.
For us, that background belongs in the clothes. The aim is not to make everyday dressing more complicated. It is to bring more consideration to the pieces you reach for most.
Inside the company- Annual design development capacity
- 4,000+styles
- Production equipment
- 1,474machines
- People across the company
- 1,100people
Company-reported figures, from the introduction on our company’s own site. Development capacity refers to the company, not the number of styles in this store.
Behind the finished garment.
Fabric research, design and production form part of Royal Family’s company background. A look at the work behind the clothes.
A closer look at fabric.
The company presents fabric research and inspection as part of its work. This AI-assisted reconstruction is based on company imagery; it is not a current facility photograph or a product test report.
Experience on the production floor.
Production equipment is one part of the company’s manufacturing capability. This archive photograph shows an embroidery room, not the specific production line of every item in our collection.
Choose for what matters to you.
The feel. The fit. The details you live with.
A fabric specification is useful when it helps you choose. It should not take the place of explaining what a garment is made from, how it fits or how to care for it.
Our collection brings together different fabrics and constructions. Materials, finishes and features vary by style, so the individual product page is the place to explore the details of the piece you are considering.
We want the result to feel straightforward: clothes that suit your life, and enough information to choose them with confidence.
Company archive imagery and background come from our company’s own site: the company introduction and brand history. The polo worktable image is an AI-created brand illustration, not a photograph of an actual development process. The laboratory image is an AI-assisted reconstruction. Building and production photographs are from the company archive. These images do not represent a current factory inspection.
