Well known in China.
New to America.

Royal Family is a family business, run by a father and son and making menswear in its own factories in China since 2002. Last year, customers in China placed more than 100,000 orders with us.

Shoppers in China have become careful with their money. They look past the logo and ask what they're really paying for: the fabric, the finishing, the fit. That is the standard we build to: fine materials and careful work, at a price that makes sense. Now we're bringing the same clothes to America.

Father and son of the Royal Family business, laughing together in a sunlit room
Father taking a photo of his son across a table
Son in a suede-look jacket leaning on a classic white car

An everyday wardrobe.

Tees. Polos. Layers. Trousers.
Different pieces. The same consideration.

The Royal Family point of view
Royal Family T-shirts in the colour range on a rail

For the time you make.

A familiar place. Good company. Something simple, chosen well. At Royal Family, we believe everyday life deserves that same care.

Everyday T-shirts

Simple on the outside. More behind it.

Fine yarn, a smooth finish, room to move. Signature 200 Cotton Polo shows what goes into an everyday essential.

Detail of an orange polo showing collar points, inner neckline stitching and the button placket

A clean line at the collar

The detail that frames your face.

Defined collar points, a neatly stitched inner neckline and a clean button placket give a simple polo its finished look.

Close-up of orange polo fabric beside the button placket, showing the surface texture

Smooth feel. Easy movement.

Fine cotton. Flexibility built in.

Fine 200-count cotton is the start. 15D LYCRA® ADAPTIV fibre gives it stretch where you move, and liquid-ammonia finishing leaves a smooth hand and a natural drape.

Close-up of overlock stitching along the inside seam of an orange polo

Inside the seam

Finished where it is rarely seen.

Sewn with Coats thread, with closely spaced overlock stitching wrapping every cut edge, so the inside is as neat as the outside.

Illustration of four folded polos in different colours, explaining colour retention

Colour-retention dyeing

Colour worth keeping.

Dyed with Huntsman long-lasting dyes, so the colour you chose holds up wear after wear.

Details shown are for Signature 200 Cotton Polo. The colour image is an illustration.

Explore materials & craft

Warmth for the everyday.

Dralon-Insulated Stand-Collar Jacket. Soft Dralon insulation and a clean stand collar, for the daily journey and the slower moments in between.

Explore everyday warmth
AI-composited brand scene: a man wearing a coffee-brown jacket beside a brick storefront
AI-composited brand scene.

Soft inside. Ready outside.

Fleece-Lined Softshell Jacket. A softly brushed fleece interior with a fluorine-free water-repellent finish outside. An easy layer for changing days outdoors.

Explore the softshell
AI-composited brand scene: a man wearing a black softshell jacket beside a timber wall
AI-composited brand scene.

A change of scene.
A layer for it.

3-in-1 Goose-Down Shell Jacket. A hooded shell and a detachable white-goose-down liner, worn together or apart as the day changes.

Adjustable hood of the 3-in-1 Goose-Down Shell Jacket with the liner collar inside

Ready when the weather turns.

A water-resistant hooded shell with taped inner seams and adjustable cuffs. Close it up for more cover, or wear the shell on its own.

Warmth you can take out.

The detachable liner is filled with water-repellent white goose down, tested at 87% down cluster. Add it for warmth; leave it out when you need less.

One system. Three ways.

Outer shell on its own. Liner on its own. Both together. Choose your layers for the day.

From cloth to clothing.

Product development and manufacturing, behind the everyday wardrobe.

4,000+stylesAnnual design development capacity
1,474machinesProduction equipment
1,100peoplePeople across the company
Company-reported figures · Source

Make it part of your everyday.

Find the pieces that feel like you.

Explore the collection